One of the
benefits of being a professional blogger is the ability to pick a place where
you want to work. As blogging solely relies on the internet alone, it doesn’t
really matter where you are at, for as long as you have a connection, you would
always have the freedom to do whatever you like, wherever you like, whenever
you like. In fact, you could schedule your posts ahead of time one day and take
a week-long Caribbean cruise the next day.
With such
flexibility comes the opportunity to monetize your blog furthermore. As you are
not required to stay at the office just to complete today’s entry, you in turn
get the chance to earn money straight from the comfort of your
home or anywhere else in the world! With the different advertising
networks around, truly, making fast money has never been easier.
Advantages:
·
You could
customize ads. They have a wide range of customization options that would allow
you to change the shapes and sizes based on your personal preferences. You
could mix and match and perform several tests to see which type would blend
well with your design and layout.
·
You are
guaranteed to receive payments and decent payouts. As Yahoo! and Bing are the second
two of the largest search engines, this gives them the credibility when issuing
payout on time. Their pool of advertisers is of high-quality so you would be
assured of higher income too compared to its competitors.
·
You would be
given great customer service. Their CS team is available anytime and is
quick to respond to all inquiries and requests. Moreover, they could assist you
to maximize your earning which in the end produces an enhanced user experience.
·
You can opt
to use their
auto-pilot feature. If you’re a
busy individual, you could put your advertising unit on an autopilot mode and
their specialists could take care of the rest.
Disadvantages:
·
Your blog
may not meet their slightly strict requirements. One of their required guidelines
is to have visitors mostly from US, UK and Canada and content must be written
in English. If you live outside these areas and use a different language on
your posts, you may not fully get the best offers they could give.
·
You have no
fixed earnings. Like every other PPC (Pay Per Click) program, their CTR (Click
Through Rate) and CPC (Cost Per Click) are not stable. Initial results may not
pan out as you expect them.
·
You could
experience some performance issues on your website. More adverts
could translate to slower loading of your site. As it loads up a lot of data on
startup, you could lose some potential readers as well.
J Jeric
is a Filipino guest blogger that is currently working as a copywriter and SEO
agent in Optimind Technology Solutions, a digital marketing agency in the
Philippines that provide services including SEO, web design,
Facebook and mobile app development.
